Web Design for Business Websites and Landing Pages

I design and build business websites and landing pages that explain what you do, show why you can be trusted and make the next step obvious on a phone. Most of my design work is for contractors and local service businesses, built in Webflow or WordPress and laid out mobile-first from the first sketch.

What is included

Site structure and page plan: A sitemap built around your services, locations and buyer questions before any visual design starts.
Mobile-first page layouts: Pages designed for a phone first, with tap-to-call buttons, short forms and readable sections, then expanded for desktop.
Figma UI design: Page designs in Figma when you want to approve the look before the build, as in my Figma ecommerce designs for Shroom Mojo and EternaLotus.
Campaign landing pages: Single-purpose pages for ads and promotions, like the LGK Constructions campaign page and the Hamilton Interiors lead page.
Webflow and WordPress builds: Designs built in Webflow with its CMS, or in WordPress with Breakdance, Elementor or a custom theme.
Redesigns of existing sites: Dated or heavy sites rebuilt on a cleaner structure while the content and search value you already have is kept.
Trust and proof sections: Reviews, before and after galleries, project portfolios, financing and service areas placed where buyers look for them.
Quote and booking paths: Free estimate forms, online booking and calculators that give visitors a clear next step on every page.

What is included when I design your website?

Web design with me means the site is planned, designed and built by the same person, so nothing gets lost between a mockup and the live pages. You get a structure based on how your buyers decide, a visual design that fits your brand, and a working site with forms, tracking and SEO already in place.

A typical project includes:

A sitemap covering services, locations, proof and contact pages
Wireframes or Figma designs for the key pages when you want to approve visuals first
Mobile-first layouts with tap-to-call buttons and short forms
Trust elements such as reviews, project galleries, certifications and financing details
The build in Webflow, WordPress or HubSpot, depending on what fits
Technical SEO, schema markup and an XML sitemap
Analytics, tag management and call tracking connected before launch

I have 187 case studies tagged as website design, mostly for businesses that rely on calls, bookings and quote requests rather than online checkout. That focus shapes every layout decision, from the first screen down to the footer.

Which businesses is this web design service built for?

This service is for businesses whose website has to bring in calls, bookings or quote requests: contractors, trades, workshops, clinics, firms and venues. I have built 38 trade and contractor sites, plus many more for local service businesses in Australia and the US.

Typical clients include:

Contractors such as Oleg & Sons Remodeling, Cover Pro Painting, DH Fence Pros and Modern Construction Group
Automotive workshops and smash repairers, such as Relux Collision in Sacramento and Supertek Collision
Professional firms such as Towerpoint Wealth, Taylor Legal and LA Property Law
Health, beauty and fitness businesses such as Albert Park Laser and Beauty, Inform Physio and Breathe Performance
Schools such as Kingsminster Ponte Vedra, a new K-8 school in Florida
Real estate and investment groups such as Property Sales Group

It also suits businesses with an existing site that looks dated, loads slowly or no longer matches the services they offer. If that sounds like yours, a free website audit is a sensible first step, because it shows what to keep before anything is redesigned.

What makes a business website turn visitors into calls and quote requests?

A site that converts answers three questions fast (what you do, where you do it and why a visitor should trust you), then offers one clear action on every screen. Design supports that structure; it does not replace it.

The patterns I build into service websites:

A headline that names the service and area, with a call button and a quote button above the fold
Proof close to the action, such as reviews, before and after photos, years in business and licenses
A short quote form on every page, as on Kibuk Tile And Construction and Revana Homes
Service pages that answer pricing, process and timeline questions in plain language
Calculators where buyers want a number first, like the instant cash offer calculator on Property Sales Group
Urgent paths for urgent services, like the 24/7 emergency contact on Golden Coast Construction & Restoration

None of this guarantees a result, but each element is built to support more calls and quote requests, and each one can be tracked. After launch I review those numbers and rework the sections that are underperforming.

Why should a website be designed mobile-first?

People who need a plumber, a roofer or a mechanic often search on a phone in the middle of the problem, so the phone layout has to work first. I design the small screen before the desktop one, then expand it, which keeps pages focused on the actions that matter.

Designing mobile-first changes concrete decisions:

Call and quote buttons stay within thumb reach, often in a sticky bar
Forms ask only for what is needed to call someone back
Images are sized for phones, so pages load quickly on mobile data
Menus are grouped by service and location instead of long dropdowns
Text is set at a size that reads without zooming

Roof Repair Guys shows the thinking: a roofing company whose phone and email need to be a tap away in the middle of a downpour. For an emergency plumber like 24 Hour Melbourne Plumbers, the booking button has to work at 2am just as it does at noon.

Responsive design appears in 189 of my case studies. It is the baseline for every site I build, and I test layouts on real phone sizes before launch.

Webflow, WordPress or HubSpot: which platform should your site use?

Choose the platform based on who will edit the site, which tools it must connect to and how much custom functionality it needs. I design and build on all three, so the recommendation follows your situation.

Webflow

Webflow suits design-led sites where marketing teams want visual control and a clean CMS. I built Oleg & Sons Remodeling, Property Sales Group and Cover Pro Painting in Webflow, using its CMS for city pages, with tools such as Finsweet Attributes, Swiper.js and the Google Maps Places API where needed.

WordPress

WordPress suits sites that need plugins, complex forms, WooCommerce or long-term flexibility. It is my largest platform by far, with 171 case studies built in Breakdance, Elementor, Divi or custom themes.

HubSpot

HubSpot suits businesses that already run sales and marketing in HubSpot. For Symplify Roofing I built a custom HubSpot website with custom modules for smoother content control.

If you are unsure, I compare the options against your budget and team during a short call. A good-looking site on the wrong platform becomes expensive to change, so this decision deserves attention before design starts.

When do you need a landing page instead of a full website?

Use a landing page when you are running one campaign with one offer and one action, and a full website when buyers need to compare services, locations and proof. Many businesses need both: the main site for search and referrals, and focused pages for paid ads or promotions.

A good landing page has:

One headline that matches the ad or email that brought the visitor
A single call to action, repeated, with no distracting navigation
Proof that relates to the specific offer
A form that works every time, connected to the right inbox or CRM

Examples from my work include the LGK Constructions campaign page, a WordPress and Breakdance build made purely to generate enquiries, and the Hamilton Interiors page, which sells office partitioning benefits with a Gravity Forms lead form. For Civilization VII I built a game launch landing page focused on visual impact, responsive performance and pre-launch engagement.

My portfolio has 11 landing page projects. Several contractor sites also blend landing-style pages into a full site, such as the free estimate path on Modern Construction Group and the detailed quote form on Sparrow Design & Plans.

How does a website redesign work?

A redesign starts by finding out what the current site does well, so the rebuild keeps those pages, URLs and search signals while fixing what holds it back. Throwing everything away is rarely the right move.

My redesign process:

Audit the existing site for speed, mobile issues, calls to action, local SEO, trust signals and tracking
Pull search data to see which pages bring traffic and which bring nothing
Plan the new sitemap, merging thin pages and adding missing service or location pages
Design and build on a staging site while the old site stays live
Redirect every changed URL and test forms, calls and tracking before the switch

General Auto Electrics Melbourne is a good example: its old custom-coded setup became a lighter WordPress site in Breakdance, aimed at speed and easier content management. For Best Floor Coverings, I built the site in WordPress and Elementor from an Adobe XD design, turning an approved visual into working product, installation and service-area pages.

If you are not sure whether you need a redesign or a few fixes, the free website audit gives you a short video walkthrough of the first changes I would make.

What are the steps in a web design project, and what sets the timeline?

Projects run in four stages, and the timeline depends on page count, custom features and how quickly content and feedback come in. A dated milestone plan is agreed before design begins, so you always know what is due next.

What each stage involves:

Plan: your goals, services, areas and competitors, turned into a sitemap and scope
Design: key pages in wireframes or Figma, revised with your feedback
Develop: the approved design built in Webflow, WordPress or HubSpot, with forms and tracking connected
Optimize: speed, SEO and mobile checks, then launch and early adjustments

The most common source of delay is content, such as photos, service details and reviews, so I ask for it early and structure pages around what you already have. Location-heavy sites take longer than a five-page brochure site, because each city page needs useful local detail rather than copied text. Oleg & Sons Remodeling, with local pages for 22 cities, and Property Sales Group, with 73 city pages, are the kind of builds where that planning matters.

How is a website design project priced?

The price depends on scope, which is why I quote after a free audit or a short call rather than from a fixed menu. To give me a starting point, the contact form asks you to choose a budget, from under $499 up to $2,000-$2,999 or "Let's Discuss", and once scope is agreed you get a fixed quote, timeline and list of deliverables.

What changes the quote:

The number of unique page designs and how many pages share a template
Custom Figma design versus working from an existing brand guide
Location pages and the local detail each one needs
Interactive features such as calculators, configurators, before and after sliders or material explorers
Integrations with booking, CRM, call tracking or review tools
Platform costs, such as Webflow site plans or premium WordPress plugins
Moving content and redirects over from an existing site

A single landing page sits at the smaller end of the scale, while a contractor site with dozens of service and city pages sits at the larger end. Ongoing maintenance is quoted separately as a monthly plan.

How do you know the new website is working?

You know a website is working when the actions it was designed for (calls, form submissions and bookings) are tracked and moving the right way against a baseline. I set that tracking up before launch so there is something real to compare.

The numbers worth watching:

Calls from the site, tracked with CallRail or click-to-call events
Quote and contact form submissions, broken down by page
Online bookings through tools such as Calendly
Use of calculators, galleries and other interactive sections
Page speed scores from Core Web Vitals, checked on mobile and desktop
Search Console clicks and impressions for service and city pages

Google Analytics and Google Tag Manager handle most of the event tracking, and Google Site Kit can surface the key numbers inside WordPress. Lead volume is never something I promise, since it depends on your market, reviews and advertising as much as on the design. What the setup does is show which pages and sections earn their place, so changes after launch rest on evidence instead of opinion.

Will the new site show up on Google and in AI answers?

A new site is built to be found. Search basics are handled during the build rather than added later: page titles and meta descriptions, a sensible heading order, structured data, an XML sitemap, quick load times and layouts that suit phones. Rankings take time and depend on competition, but the foundations are in place from launch day.

For local businesses, visibility starts with structure. Dedicated service pages and real city pages give Google and AI assistants something specific to match, which is why Oleg & Sons Remodeling, Property Sales Group and Cover Pro Painting were all built around city service pages.

AI answers from ChatGPT, Perplexity and Google AI Overviews lean on sites that are easy to find, trust and cite. The design choices that help:

Answer-first sections that state the service, area and key facts plainly
FAQ content written in the words buyers actually use
The same business name, address, phone and hours everywhere they appear
Structured data that describes your business, services and common questions
Real local detail, prices where you publish them and genuine reviews

Staying visible in Google AI Mode comes back to solid SEO: indexed pages, first-hand content and an accurate Google Business Profile. If you want help beyond launch, local SEO and AI search work can continue as a monthly service.

Who owns the finished website, and can we work across time zones?

You own the finished website, the domain and the content. The site is published to your own Webflow, WordPress hosting or HubSpot account, and the design files are yours to keep, so you can bring in someone else later without starting from zero.

Working remotely is routine for me. My base is Botolan, Zambales, in the Philippines, and on UTC+8 my working hours cover the full Australian business day while clients in the US, UK and Europe get progress overnight, backed by written updates. Recent design work includes contractors in Bellevue, Edgewood and Sacramento, alongside long-running clients in Melbourne and Sydney.

What working together looks like:

A written brief and milestone plan before design starts
Designs and staging links shared for review at each milestone
Feedback collected in one place, with a written reply to every point
Calls booked in a shared window when a decision needs discussion

Because everything important is in writing, decisions are easy to find later and nothing depends on anyone's memory of a call.

How the work runs

Discover: I learn your services, areas, customers and competitors, and note what your current site already does well.
Wireframe and design: I plan the page structure and design the key screens, in Figma when you want to approve visuals first.
Build: I build the approved design in Webflow or WordPress, mobile-first, with forms and tracking connected.
Launch and refine: I launch, test every call button and form, and adjust sections based on how visitors actually use them.

Web Design case studies

DH Fence Pros - WordPress · Fencing, 2026. DH Fence Pros is a Seattle fence contractor founded in West Seattle in 2015, building cedar, horizontal, hogwire and aluminum fences, driveway gates and retaining walls. I built the site in WordPress and Elementor with service pages, city pages, online booking and financing.
America's Dream HomeWorks - WordPress · Remodeling, 2026. America's Dream HomeWorks is a family-owned remodeling company founded in Sacramento in 2001, with its own cabinetry line, stone fabrication and showrooms in Roseville and Post Falls, Idaho. I built the site on WordPress and Elementor with service, product, offer and city pages.
DreamLine Custom Cabinetry - WordPress · Cabinetry, 2026. DreamLine Custom Cabinetry designs, builds and installs custom cabinets for kitchens, baths and closets from its North Highlands shop, serving Sacramento and Northern California. I built the site on WordPress and Elementor Pro, with a 163-option door catalog, four series pages and a consultation booking path.
Golden Coast Construction & Restoration - WordPress · Fire Restoration, 2026. Golden Coast Construction & Restoration rebuilds homes after fire and other disasters, with offices serving Los Angeles, Sacramento and the Greater Seattle area. I built the site on WordPress with WPBakery, organizing 24/7 emergency contact, wildfire resources and 93 city restoration pages.
Golden State ADUs - WordPress · ADU Construction, 2026. Golden State ADUs is a Sacramento design-build firm that designs, permits and builds accessory dwelling units across Northern California. I built the site on WordPress and Elementor Pro, with a custom ADU cost calculator, a 91-model library and a step-by-step model configurator.
Kingsminster Ponte Vedra - WordPress · Education, 2026. Kingsminster Ponte Vedra is a new independent K-8 Christian school in Ponte Vedra, Florida, preparing to welcome its founding families in 2027. I built the site on WordPress with a custom block theme, covering admission, tuition, the four pillars and campus construction.
Kitchen Search - WordPress · Kitchen Remodeling, 2026. Kitchen Search is a kitchen cabinet and remodeling company with a showroom in Bensalem, Pennsylvania, serving homeowners and contractors across PA and NJ. I built the site on WordPress with WPBakery, pairing cabinet galleries with free 3D design, catalog and door sample requests.
Modern Construction Group - WordPress · Home Improvement, 2026. Modern Construction Group is a family-owned James Hardie Alliance Select Contractor and Anlin Authorized Dealer installing siding, windows and doors across the Sacramento region. I built its WordPress site in Elementor Pro around two flagship services, 36 city pages and a free estimate path.
Revana Homes - WordPress · Remodeling, 2026. Revana Homes is a Greater Sacramento remodeling contractor handling kitchen and bathroom remodels, full home renovations, ADU construction and fire and water restoration. My WordPress and Elementor build gives it five service pages, ten kitchen remodeling city pages and a free estimate form on every page.
Sparrow Design & Plans - WordPress · Architectural Drafting, 2026. Sparrow Design & Plans is a Roseville-based residential drafting firm preparing permit-ready plans for ADUs, additions, custom homes, garage conversions and fire restoration across Sacramento and Placer County. I created its WordPress site in Elementor around fast approvals, clear timelines and a detailed quote form.
Torpedo Truck Repair - WordPress · Automotive, 2026. Torpedo Truck Repair is a heavy-duty semi truck and trailer repair shop in Fife, Washington, with a second shop in Chicago and 24/7 roadside service for owner operators and fleets. I built its WordPress and Elementor website around urgent quote requests, 13 service pages and local pages for both markets.
Oleg & Sons Remodeling - Webflow · Remodeling, 2026. Oleg & Sons Remodeling is a kitchen, bathroom and home remodeling contractor based in Bellevue, Washington, owner operated since 2013 and serving King and Snohomish counties. I built its Webflow website with before and after project sliders, material explorers, online booking and local pages for 22 cities.
Property Sales Group - Webflow · Real Estate, 2026. Property Sales Group is a Sacramento real estate investment group that buys houses for cash, renovates them and helps Northern California homeowners choose between a cash offer, a listing or a funded repair. I built its Webflow website around an instant cash offer calculator, seller education and 73 city pages.
JDI Construction - WordPress · Remodeling, 2026. JDI Construction is a family-owned design-build remodeler in Vancouver, Washington, serving Clark County and the Portland metro since 2007 with kitchen, bath, whole-home, addition and ADU projects. I built its WordPress website on a custom theme with cost calculators, a room design visualizer and 210 local pages.
Kibuk Tile And Construction - WordPress · Tile & Flooring, 2026. Kibuk Tile And Construction is a residential tile, terrazzo and remodeling contractor based in Vancouver, Washington, serving Vancouver, Portland and Beaverton. I built its WordPress website with 18 service pages, 57 service area pages, a project gallery and a short quote form on every page.
Cover Pro Painting - Webflow · Painting, 2026. Cover Pro Painting is a founder-led residential and commercial painting company in Edgewood, Washington, offering interior and exterior painting, rot repair and siding repair across Pierce County and the Seattle area. I built its Webflow website with city service pages, financing, reviews and a free estimate path.
AIM Engine Centre - WordPress · Automotive, 2023. AIM Engine Centre is a B2B engine reconditioning specialist, precision rebuilds, repairs, and performance upgrades for workshops, dealerships, fleets, and industrial clients across Melbourne. A trade-facing WordPress and Breakdance build.
Dandenong Auto Parts - WordPress · Auto Parts, 2025. Dandenong Auto Parts has supplied Melbourne’s mechanics, workshops, enthusiasts, and everyday drivers for nearly 50 years, reliable parts, professional tools, and counter advice you can trust. Their WordPress site is the modern counter.
Danaci Motors - WordPress · Automotive, 2024. Danaci Motors serves Noble Park, Dandenong, and Springvale South with expert auto repairs, 30+ years of experience and over 1000 satisfied customers. Their WordPress and Breakdance site keeps the local trust visible.
Transfixed Automatics - WordPress · Automotive, 2023. Transfixed Automatics: transmission specialists, trusted mechanics, complete automotive care, over 100 years of combined experience across transmission repairs, clutches, and servicing. Their WordPress and Breakdance site shifts customers in smoothly.
Tessera Studio Melbourne - WordPress · Ecommerce, 2024. Tessera makes hand-set glass coasters in Thornbury, thirty-six bevelled tiles locked in white epoxy grout, each named after a moment in art or memory. Their WordPress site sells by feeling, literally.
Sonny Tyre Centre - WordPress · Automotive, 2023. Sonny Tyres & Autocare, family-owned and owner-operated in Melbourne’s south-east, tyres, punctures, logbook servicing, mechanical repairs, and diagnostics with honest advice. Their WordPress and Breakdance launch site is live while the full build grows.
Supertek Collision - WordPress · Automotive, 2025. Super Tek Collision Repairs pairs decades of smash repair experience with advanced repair technology and genuine customer care. Their WordPress and Breakdance site finally gives the workmanship the presentation it deserves.
Reserve Road Panels - WordPress · Automotive, 2024. Reserve Road Panels handles everything from minor dents to major accident repairs in Melbourne, insurance-approved with quality workmanship guaranteed. Their WordPress and Breakdance site smooths the whole claims journey.
Volkwerke - WordPress · Automotive, 2023. Volkwerke, Melbourne’s independent Volkswagen and Audi specialists since 1987, dealer-level expertise for VW, Audi, Skoda, and Cupra without the dealer bill. Their WordPress and Breakdance site drives that positioning home.
Engines X - WordPress · Automotive, 2025. Engines X supplies, replaces, and rebuilds petrol and diesel engines across Melbourne, with a specialty in Range Rover and European passenger vehicles. Serious engine work deserves a serious WordPress and Breakdance site.
JLH Automotive - WordPress · Automotive, 2024. JLH Automotive in Launceston covers full mechanical servicing, auto electrical, instrument service, and air conditioning, a rare all-under-one-roof spread. Their WordPress and Breakdance site organises it cleanly.
JLH Auto Electrical - WordPress · Automotive, 2023. JLH Auto Electrical is the specialist electrical arm of the JLH workshops in Launceston, diagnostics, wiring, batteries, and the electrical gremlins mechanics send their way. I built and maintain its WordPress home alongside its sister site.
Luscombe Automotive - WordPress · Automotive, 2025. Luscombe Automotive has looked after Whittlesea since 1993, family-owned, over 60 years of combined expertise, friendly and affordable. Their WordPress and Breakdance site carries the town-mechanic warmth online.
Total Auto Glass - WordPress · Automotive, 2024. Total Auto Glass is a mobile windscreen repair and replacement service, chip repairs, full replacements, and headlight restoration, coming to trade and retail customers on site. Their WordPress and Breakdance site travels just as well.
Bathroom Renovations King - WordPress · Construction, 2023. Bathroom King has renovated Melbourne south-east bathrooms since 1985, licensed, certified waterproofing, fully insured, tailored luxury designs for discerning homeowners. Their WordPress and Breakdance site is fittingly polished.
Allens Hoists - Web · Industrial, 2025. Allens Hoists supplies and installs workshop hoists plus the whole ecosystem around them, lubrication and compressed air systems, stainless pipe and hydraulic hose crimping, wheel service equipment. One site for all workshop needs.
Vabe Beauty - WordPress · Beauty, 2024. Vabe Beauty, the beauty specialists, exquisite facials, relaxation and lymphatic massage, brows, lashes, and gift vouchers for spoiling someone else. Their WordPress and Breakdance site feels like the treatment menu it presents.
Sunbury Exhaust - WordPress · Automotive, 2023. Sunbury Exhaust handles exhaust systems, repairs, and custom work for drivers around Sunbury and Melbourne’s north-west. A specialist workshop with a WordPress site I keep running quietly, unlike their customers’ cars.
Sixfam - WordPress · Technology, 2025. Sixfam simplifies business phones, internet, and IT support for Australian businesses, Melbourne, regional Victoria, Southern NSW, and nationwide. Their WordPress and Breakdance site practices the simplicity it preaches.
Live-Wire Electrical - WordPress · Trade Services, 2024. Live Wire Electrical services homes, businesses, and rural properties across Warragul, Rosedale, and Walhalla with local knowledge and tailored solutions. Their WordPress and Breakdance site covers Gippsland like they do.
Top Drop Automotive - WordPress · Automotive, 2023. Top Drop Automotive, Launceston’s trusted mechanic for family cars, hardworking 4x4s, and European vehicles, 10+ years, 1000+ satisfied customers. Their WordPress and Breakdance site keeps the numbers climbing.
Custom Touring Solutions - WordPress · Automotive, 2024. Custom Touring Solutions designs and manages builds of market-leading 4x4 touring vehicles, from weekend getaway rigs to sell-everything-and-do-the-big-lap setups. Their WordPress and Breakdance site sells the dream properly.
Total Auto - WordPress · Automotive, 2023. Total Auto in Brighton covers logbook servicing, brakes, steering and suspension, open 7.45 to 5, weekdays. A tidy WordPress and Breakdance site for a tidy bayside workshop.
Callahan Vehicle Maintenance - WordPress · Automotive, 2025. Callahan Vehicle Maintenance, family-owned in Colac, trusted by locals and backed by decades of experience across every make and model. Their WordPress and Breakdance site earns the same trust online.

Web Design questions

Can I see the design before you build the site?

Yes. When you want to approve visuals first, I design key pages in Figma, as I did for ecommerce concepts such as Shroom Mojo, The Enchanted Shadows and EternaLotus. I can also build from a design you already have, as with the Adobe XD design behind Best Floor Coverings.

Do you redesign existing websites?

Yes. A redesign starts with an audit of what already works, then keeps strong pages and URLs while rebuilding the rest. General Auto Electrics Melbourne is one example, a hand-coded site I rebuilt in Breakdance with speed and simpler editing as the goals.

Do you design and build in Webflow?

Yes. Oleg & Sons Remodeling, Property Sales Group and Cover Pro Painting are Webflow sites I built in 2026, using the Webflow CMS for city pages and features like before and after sliders and an instant cash offer calculator.

Will my website work well on phones?

Yes. Every layout is designed mobile-first, with tap-to-call buttons, short forms and readable text, then expanded for larger screens. Responsive design is part of 189 of my case studies.

Can you design a landing page for my ad campaign?

Yes. I build single-purpose landing pages with one offer and one action, like the LGK Constructions campaign page and the Hamilton Interiors lead page. I connect tracking to each one, so you can see which campaign each inquiry came from.

What will a new business website cost me?

Design work is quoted after a free audit or a short call, since page count and features drive the price. If you are not sure what to budget, the contact form offers ranges starting under $499 and reaching $2,000-$2,999, plus "Let's Discuss" for larger sites.

What should I prepare before we begin?

A short brief through the contact form with your goals, budget range and deadline is enough to begin. Logos, photos, reviews and a list of your services and service areas help me plan the structure sooner.