Modern Construction Group

Key results

• 36 City landing pages
• 19 Project case studies
• 15-Year Workmanship warranty shown
• 81 Google reviews displayed

The Challenge

Modern Construction Group is an exterior contractor in Roseville, California, family-owned and led by owner Gary Chernyetsky. Instead of offering a long list of trades, the company concentrates on two upgrades: James Hardie fiber cement siding, installed as an Alliance Select Contractor, and Anlin windows and doors, sold as an authorized dealer. Its customers are homeowners from Sacramento and Elk Grove up to Auburn, Grass Valley and Truckee.

Those homeowners live with very different conditions. Valley homes face triple-digit summers, foothill homes sit in wildfire-prone areas where Class A fire-rated siding matters, and older houses often hide dry rot behind wood or T1-11 siding. A full re-side or window replacement is a large purchase, so buyers compare contractors carefully and look for certifications, warranties and finished work close to home.

The website had to make the two-product focus obvious, explain why fiber cement and California-engineered windows suit the region, and back that up with proof: licensing, a 15-year workmanship warranty, reviews and local projects. It also had to turn that interest into free estimate requests, with 0% financing visible for homeowners weighing the cost.

The Solution

The site runs on WordPress, and I laid it out in Elementor Pro on a lightweight GeneratePress base. The main navigation stays short: James Hardie Siding, Anlin Windows, Projects split into Siding and Windows, Brochures, Financing, About Us and Contact, with the phone number and an Estimate button always in the header.

Each service page works as a complete sales page. The siding page moves from problems homeowners recognize, such as peeling paint and dry rot, to a comparison of wood, vinyl and fiber cement, a four-step installation process and regional benefits for foothill and valley homes. The windows page covers Anlin's engineering, six window styles, the installation process and the layered manufacturer and workmanship warranties.

For local search I set up 36 city pages under a siding contractor structure, each with its own estimate form and FAQ, plus project posts titled by city and product. Rank Math Pro handles metadata and schema, Site Kit connects the Google tools, and Elementor forms collect what the team needs to quote: service type, financing interest, project notes and photo uploads.

Modern Construction Group: siding and window specialists in Northern California

Modern Construction Group describes its approach as quality over quantity. Rather than spreading across dozens of services, the company has chosen to master the two exterior improvements with the most impact on a Northern California home, and the website is organized around that decision from the first screen.

The homepage opens with the core message, James Hardie siding and Anlin windows and doors, then states the credentials straight away: licensed, bonded and insured, Alliance Select Contractor, a 15-year workmanship warranty and Anlin authorized dealer status. The About page tells the family story behind the business. Gary Chernyetsky, his sons and a trusted team run every project, and the page explains what sets them apart: owner-led quality, premium materials only, comprehensive warranty coverage and a long-term relationship after the job is finished.

James Hardie siding and Anlin window pages for Sacramento homeowners

The two service pages carry most of the selling, so I gave each one a clear structure that answers questions in the order homeowners ask them. The James Hardie siding page includes:

• A problem-first introduction about peeling paint, dry rot, termites and woodpeckers
• A comparison table of wood, vinyl and fiber cement covering fire, rot, repainting and lifespan
• A four-step process from free on-site consultation to final walkthrough and cleanup
• Regional benefits for foothill fire protection, valley heat and wet winters

The Anlin windows page follows the same logic with California-engineered performance, six window styles from single hung to bay and bow, energy benefits and a warranty section that separates manufacturer coverage from the company's own workmanship guarantee. A brochure library adds downloadable guides from 13 product lines, including James Hardie, LP SmartSide, Milgard, Andersen and Therma-Tru.

Reviews, warranties and 0% financing on the Modern Construction Group website

A siding or window project is a big decision, so proof sits on almost every page. Trustindex review feeds show Google reviews, 81 at the time of writing, alongside Yelp reviews, many of which mention the owner by name and describe detailed proposals and daily site visits.

The Projects section holds 19 case studies split into Siding and Windows, each titled by city and product, such as a Grass Valley plank siding job or a Granite Bay new construction window install. That lets a homeowner in Folsom or Roseville find work done near them.

Two paths to a free estimate

The phone number and Estimate button stay in the header, and the contact page form asks for service type, whether financing is of interest and an optional file upload. The Financing page explains 0% financing through Synchrony, along with credit card payments and other plans, so cost questions are answered before the first call.

Local SEO for a siding contractor in Sacramento, Roseville and Folsom

The company serves a wide area, from the valley floor to the Sierra foothills, so I built local landing pages for 36 communities including Sacramento, Roseville, Folsom, Elk Grove, El Dorado Hills, Auburn, Grass Valley, Davis, Stockton and Yuba City. A Cities We Serve grid on the homepage links to every one, with a short note inviting homeowners outside the list to get in touch.

Each city page introduces the company as a licensed siding contractor for that community, embeds a free estimate form and answers local questions in an FAQ: typical siding costs, permits, the best siding for the local climate, how to verify a contractor's license, project timelines, warranties and financing. Project posts named by city add further local signals, with titles, descriptions and schema for every page set through Rank Math Pro.

Content and performance for the Modern Construction Group site

The site is built to grow without redesign. Siding and window projects live in their own post types, so a new job is added once and appears in the project gallery, on the relevant service page and in the homepage project grid. A blog of more than 30 homeowner guides covers topics such as James Hardie siding colors, fiber cement siding cost, vinyl replacement windows and types of windows for California homes, and those posts surface on the service pages where they are most useful.

GeneratePress keeps the theme layer light, while Elementor loads its CSS as external files and swaps in fonts without blocking text. Site Kit connects Search Console and Analytics, and PixelYourSite handles ad tracking. If your home improvement company sells a focused product line and needs a site that explains it clearly, get in touch.

Tech stack

WordPress, Elementor Pro, GeneratePress, Rank Math Pro, Site Kit by Google, Trustindex

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