Century Foam & Rubber

Key results

• 100% Custom-size orders processed clean
• 0 Checkout incidents
• 24/7 Store availability
• 3 Product ranges unified

The Challenge

Century Foam & Rubber is a proudly Australian-owned foam, rubber and upholstery business in Nerang on the Gold Coast, serving locals and customers across Australia for more than 25 years. Its Century Foam & Rubber Shopify store has to sell custom dimensions, not just fixed products.

Cut-to-size foam breaks standard ecommerce. Shoppers need to enter the dimensions they want and see a calculated price, rather than choosing from a short list of preset variants. That means custom product logic, clear inputs and pricing that is always accurate.

The store also covers a wide mix of ranges. Foam sheets, acoustic foam, mattresses and filter foam sit alongside rubber matting, ute mats, horse float matting and automotive extrusions, plus marine, domestic and commercial upholstery services and custom car window shades. Trade and household buyers both need to find what they want quickly.

The Solution

The store runs on Shopify with custom Liquid and JavaScript handling dimension-driven product options and calculated pricing, and I maintain the store and its custom logic.

Key pieces include:

• Dimension inputs for cut-to-size foam, with pricing calculated from the customer's measurements
• Custom pricing logic that passes accurate details through to the cart and order
• Structured category navigation across foam, rubber and upholstery
• Quote and enquiry paths for upholstery and custom jobs

Customers enter the size they need and see the price update before they add the item to their cart. The order then carries those exact dimensions, so the workshop knows precisely what to cut.

Navigation brings the three core ranges together in one clear menu, with practical categories such as Foam Cut to Size, Rubber Matting, Ute Matting and Upholstery Service. The key results show it working: 100% of custom-size orders processed cleanly, 0 checkout incidents, 24/7 store availability and 3 product ranges unified in one store.

A Gold Coast foam, rubber and upholstery workshop since 2000

Century Foam & Rubber has been custom-cutting foam and supplying rubber and upholstery solutions on the Gold Coast since 2000. Its workshop at Shop 6, 46-50 Spencer Road in Nerang serves customers from Southport, Robina, Burleigh, Helensvale and beyond, as well as businesses across Australia.

Customers are a broad mix. Some need foam for a mattress or outdoor cushions, others want rubber for a horse float, gym tiles or ute mats cut and fitted while they wait. Trade and commercial clients order seals, extrusions and cut-to-size components.

The website has to serve all of them, from a homeowner buying a single foam sheet to a business sending through a custom manufacturing enquiry.

Cut-to-size foam: dimension inputs and calculated pricing

Foam Cut to Size is the heart of the business, and it is where the custom Shopify work matters most. Standard Shopify products assume fixed variants, such as small, medium and large. Foam does not work that way.

Instead, the cut-to-size products let customers enter their own dimensions. Custom pricing logic calculates the price from those measurements, and the result is shown before the item goes into the cart. The dimensions then travel with the order, so the workshop receives exactly what the customer specified.

This removes the back-and-forth that usually comes with custom orders. Customers get a price immediately, and the business gets accurate, ready-to-cut orders. The key results reflect it: 100% of custom-size orders processed cleanly.

Structured navigation for foam, rubber and upholstery ranges

The store unifies three product ranges in one clear structure:

• Foam: cut to size, sheets, acoustic foam, closed cell PE and EVA, mattresses, bedding overlays, polystyrene and filter foam
• Rubber: matting, sheets, ute matting, horse float matting, automotive and marine extrusions, self-adhesive tape, and gym and exercise
• Upholstery Service: marine, domestic and commercial

Custom car window shades have their own menu item, with seasonal booking offers promoted in the announcement bar.

Clear category names help both trade and household buyers find the right range without knowing industry jargon. The footer adds another layer with popular products such as rubber ute mats, high density foam, air filter foam and gym floor tiles.

Quote requests and upholstery services online

Not every job fits an add-to-cart button. Upholstery work, large custom manufacturing and specialist cuts need a conversation, so the store includes a Get a Quote path alongside online ordering.

The quote form asks what type of service is needed and when the work should start, and lets customers upload photos of their project or ideas. That gives the team what they need to respond quickly and accurately.

Homepage content supports these services with reviews from upholstery customers and clear explanations of marine, commercial and domestic work. Together, online ordering and quote requests let the website handle quick purchases and larger jobs in the same place.

Local SEO and maintenance for the Century Foam & Rubber Shopify store

Local search matters for a workshop that customers visit in person. The site names Nerang and nearby Gold Coast suburbs, and it shows the address, phone number and trading hours clearly. My guide to local SEO for Australian tradies covers the same principles, and Google AI Mode for small businesses explains how AI search changes the picture.

I maintain the store and its custom pricing logic, testing updates so cut-to-size orders keep calculating correctly. The store has run with 0 checkout incidents and 24/7 availability.

If your business sells custom sizes, made-to-order products or services online, get in touch.

Tech stack

Shopify, Liquid, JavaScript, Custom Pricing Logic

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