Lisa's Lacies

Key results

• 99.9% Uptime record
• 0 Security incidents
• 24/7 Site monitoring
• 100% Pages loading clean

The Challenge

Lisa's Lacies has a loyal following across Instagram, TikTok and YouTube, and that audience usually arrives with a product already in mind, often straight from a video or livestream. The Lisa's Lacies WooCommerce store had to turn that attention into orders for a specialist plus-size bra and lingerie boutique founded in 1994 by Lisa Medhurst.

The catalogue is unusually deep. Lisa's Lacies stocks 174 sizes across bras, briefs, lingerie, swimwear, maternity and mastectomy ranges, brands such as Panache, Elomi and Sculptresse, and its own Lisa's Lacies Label. Fit is everything in this category, so customers needed to find the right style and size quickly, and have a way to book a professional fitting.

On top of that, the store had to handle customer accounts, a busy catalogue and traffic spikes whenever a video takes off, without checkout ever missing a beat.

The Solution

I built the store on WordPress with Breakdance and WooCommerce, with a shop structure made for repeat buyers. The main menu breaks the range into Lisa's Lacies Label, Bras, Briefs, Lingerie, Swimwear and Accessories, each with detailed subcategories, such as balconette, plunge, sport, maternity, mastectomy, minimiser, wirefree and strapless under Bras. New, Sale, Book a Fitting, Gift Card and Blog sit alongside.

The homepage moves from a featured collection to curated rows of best sellers grouped by need, everyday support, sports bras, maternity and nursing, and strapless, each with prices and a Shop Now link. A Why Lisa's Lacies section tells the brand story, from the 1994 founding to 58+ industry awards, and a store section covers the Seaford boutique and opening hours. Social channels, a login and account area and a subscribe prompt keep the audience connected.

I maintain the store continuously, with updates, backups, security and 24/7 monitoring, so every drop and livestream lands on a site that holds.

Catalogue structure for plus-size bras and lingerie in 174 sizes

The Lisa's Lacies WooCommerce store is organised so customers can narrow a deep catalogue in two clicks. Bras are split by style and purpose, including balconette, front opening, maternity, plunge, sport, t-shirt, everyday, mastectomy, minimiser, wirefree and strapless. Briefs, lingerie, swimwear and accessories follow the same approach, with subcategories such as period briefs, babydolls, tankinis and shapewear.

That structure matters because fit-focused shoppers rarely browse everything. A customer looking for a mastectomy bra or a nursing bra needs to see only those options, in her size. The Lisa's Lacies Label has its own section with ranges like basics, camisoles, sleepwear and outerwear, separating the boutique's own designs from brands such as Panache, Elomi, Sculptresse and Goddess.

Best seller rows and product presentation for repeat buyers

Many customers come back for a style they already love, so the homepage surfaces best sellers grouped by need rather than by brand. Rows for everyday comfort and support, sports bras, maternity and nursing bras, and strapless bras each show a few proven styles with a one-line description and price, followed by a Shop Now link to the full category.

A Top Rated Products section adds another layer of social proof, and New Arrivals and On Sale Items give regulars a reason to check back often. Product names include the brand, style and number of colours, which helps customers recognise favourites quickly and helps search engines match specific style searches. Login and account access sits at the very top of the page, making reorders fast.

Weaving Instagram, TikTok and YouTube into the shopping experience

Social media is where Lisa's Lacies builds its audience, so the store is designed to receive that traffic well. Links to Instagram, TikTok, YouTube and Facebook are woven through the site, and visitors arriving from a video can jump straight to a featured collection or search for the product they just saw.

Homepage promotions highlight specific styles and collections, which mirrors the way products are showcased on social, and a subscribe prompt helps turn a one-off viewer into a regular customer. Because a popular video or livestream can send a sudden wave of visitors, the store is kept lean and maintained so pages, cart and checkout stay responsive when traffic spikes. If you are choosing a platform for a store like this, my Shopify vs WordPress WooCommerce comparison covers the trade-offs.

Book a Fitting, the Seaford boutique and local search

Fit is the heart of the brand, so Book a Fitting appears in the main menu and on the homepage, alongside a bra fitting guide for customers who shop online. Google reviews praise individual fitters by name, which reinforces the value of booking an appointment at the Seaford boutique.

For local search, a store section lists the Seaford address, phone number and opening hours, and names the areas the boutique serves, from Frankston, Carrum Downs and Chelsea to Mornington and Mount Eliza, while making clear that orders reach women across Australia and around the world. The page title targets plus-size bras and lingerie in Australia, and I use Semrush to track category and brand terms so new content targets real demand.

Continuous maintenance so every drop lands on a site that holds

A boutique that sells through social media cannot afford downtime when a video takes off. I maintain the Lisa's Lacies store continuously: WordPress, WooCommerce, Breakdance and plugin updates tested before release, regular backups, security hardening and 24/7 uptime monitoring. It holds a 99.9% uptime record, zero security incidents and every page loading clean.

After updates, I test login, search, cart and checkout, so customers moving from a livestream to the store never hit a broken step. My guide to WordPress security in 2026 explains the security side of this work.

If you run a fashion, lingerie or social-led online boutique and want a store that keeps up with your audience, get in touch.

Tech stack

WordPress, WooCommerce, Breakdance, PHP

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