# WSG Waterproofing Solutions Case study by [Eoin Villarin](https://amvprosox.com/about). Shopify · Ecommerce, 2025, Role: Shopify Developer. Canonical: https://amvprosox.com/case-studies/wsg-waterproofing-solutions WSG is Australia’s leading Wedi® waterproofing supplier, building panels, drains, niches, membranes, and sealants for tiled wet rooms, sold to trades through a Shopify store with custom Liquid merchandising. ## Key results - **100%** Order flow reliability - **0** Security incidents - **24/7** Trade ordering available - **1st** Wedi® supplier positioning ## The challenge WSG Waterproofing Solutions is one of Australia's leading suppliers of Wedi waterproofing systems, selling building panels, shower bases, drainage, niches, membranes and sealants for tiled wet rooms. The WSG Waterproofing Shopify store sells mainly to tilers, builders, waterproofers and renovators, with a Ringwood warehouse in Victoria. Trade buyers rarely buy one item. A Wedi installation is a system: panels, shower bases, drains, joint sealant and fasteners that work together. The store needed to merchandise that kind of system-based buying, help trades compare products and present pricing in a way that suits professional buyers. It also had to position WSG as the authoritative Wedi source in Australia. That means expert content, clear product information and trade-friendly offers such as fast warehouse pickup, all presented in a store that works reliably whenever a tradie needs to order, including from a job site on a phone. ## The solution The store runs on Shopify with custom Liquid for popular-product merchandising, compare features and system-oriented collections. I maintain it to keep ordering reliable and secure. Key pieces include: - A Most Popular Wedi Products section featuring building boards, shower bases and extensions - Compare functionality that lets buyers select up to three products side by side - Quick shop and choose options, so trades can add items without leaving the page - System-oriented collections for shower bases, building panels, drainage, accessories and building supplies - Trust sections for free shipping, expert support, warehouse pickup and the Wedi guarantee Product cards show clear pricing and short descriptions, so trades can confirm they have the right base or panel at a glance. The compare tool helps with choices such as centre drain versus linear drain shower bases, or bases designed for timber subfloors. The key results show the outcome: 100% order flow reliability, 0 security incidents, 24/7 trade ordering and a store that supports WSG's position as a leading Wedi supplier in Australia. ## Australia's Wedi waterproofing specialist in Ringwood WSG brings more than 15 years of Wedi product and installation experience, and describes itself as Australia's leading Wedi retailer. Wedi systems themselves have been trusted by trades for more than 40 years. The store serves professional tilers, builders and waterproofing specialists nationwide, as well as renovators and homeowners. Testimonials on the homepage come from bathroom companies and trades who value the stock levels, product knowledge and follow-up support. The website reflects that expertise. Its homepage explains how Wedi systems create a waterproof foundation for bathrooms, steam rooms, showers and wet areas, and why using one integrated system is more reliable than mixing products from different manufacturers. That content builds authority with buyers and search engines alike. ## System-based collections for panels, shower bases and drainage Collections are organized around how Wedi systems are installed. The main menu includes Wedi Shower Bases, Wedi Building Panels, Wedi Drainage, Wedi Accessories and Wedi Building Supplies, plus Steam Systems and a Custom Design + Build service. This structure helps trades build a complete order. A buyer can start with a Fundo shower base, add an extension to increase the footprint, then pick up building boards, joint sealant and fasteners from related collections. Product descriptions explain how each item fits into the system, such as which bases suit timber subfloors or which extensions match particular shower base ranges. That guidance helps trades order the right components the first time, which matters when they are working to tight schedules. ## Compare and quick shop features for trade buyers Trades often need to choose between similar products, such as a centre drain or linear drain shower base. Custom Liquid compare functionality lets them select two or three products and view them side by side, making differences in size, drain type and price easy to see. Quick shop and choose options let buyers add products straight from collection pages and the homepage, without opening every product page. For repeat trade customers who know what they need, that saves real time. A keyword search on the homepage lets buyers jump straight to a product. Together, these features make the WSG Waterproofing Shopify store work like a trade counter: fast, direct and focused on getting the right items onto the order. ## Trade-friendly offers: 90-minute pickup and free metro Victoria shipping Trade buyers value speed and certainty, and the store puts WSG's practical advantages front and centre. The announcement bar highlights 90-minute pickup from the Ringwood warehouse for jobs that need stock fast. A row of trust sections explains the key offers: - Free shipping on orders of $2,000 or more in metro Victoria - Wedi experts with more than 15 years of product and installation experience - Warehouse pickup ready in 90 minutes from Ringwood - A 10-year product quality guarantee on all Wedi products These messages answer the questions trades ask before ordering from a supplier. They are built as editable Liquid sections, so the team can update offers without development work. ## SEO, maintenance and reliability for the WSG Waterproofing Shopify store Trade orders can come in at any hour, so reliability is essential. I maintain the store, keep the theme and apps updated and test changes before they go live. The store has delivered 100% order flow reliability and 0 security incidents, with trade ordering available 24/7. On the SEO side, clear Wedi product names, system-focused collections and educational content help WSG rank for Wedi searches across Australia. Performance matters too, especially for tradies ordering on a phone, and my guide to [Core Web Vitals](https://amvprosox.com/blog/core-web-vitals-perfect-score-2025) covers how to measure it. For a related wet room project, see [Bathroom Renovations King](https://amvprosox.com/case-studies/bathroom-renovations-king). If you supply trades and want a Shopify store built for system-based buying, [get in touch](https://amvprosox.com/#contact-form). ## Tech stack Shopify, Liquid, JavaScript, CSS Live website: https://www.wsgwaterproofingsolutions.com.au/