# Property Sales Group Case study by [Eoin Villarin](https://amvprosox.com/about). Webflow ยท Real Estate, 2026, Role: Web Developer. Canonical: https://amvprosox.com/case-studies/property-sales-group Property Sales Group is a Sacramento real estate investment group that buys houses for cash, renovates them and helps Northern California homeowners choose between a cash offer, a listing or a funded repair. I built its Webflow website around an instant cash offer calculator, seller education and 73 city pages. ## Key results - **73** City landing pages - **1,200+** Homeowners helped - **3** Selling paths offered - **7 days** Fastest cash close ## The challenge Property Sales Group is a real estate investment group in Sacramento led by CEO Sergei Kucher. It buys houses directly from homeowners, renovates them with its own construction team and puts them back on the market move-in ready. The company also lists homes traditionally and can fund repairs before a sale when that path leaves the seller with more money. Its sellers are often under pressure: an inherited property, a divorce, a job move, code violations, missed payments or a house that needs more work than they can afford. Many have already received mailers from cash buyers and are wary of low offers or buyers who back out. They need clear options, straight numbers and a reason to trust one buyer over another. The website had to capture a property address quickly, explain three different selling paths without confusing anyone, prove the company's track record and reach homeowners across Sacramento, Placer, Yolo, Solano and Contra Costa counties and beyond. It also needed a separate channel for real estate agents who bring difficult listings. ## The solution I built the site in Webflow with a header that keeps Get Offer as the first menu item, followed by About, How It Works, Agent Program, Reviews and a Resources menu for upcoming homes, the FAQ and the blog. The hero asks for one thing, the property address, with Google Places autocomplete so the instant cash calculator receives a clean, complete address. Below the hero, a Your Home. Your Options. section sets out three cards: list on the market, take a fast cash offer with up to $100,000 cash advance before moving out, or fix now and sell for more with no upfront cost. Eight numbered reasons, video testimonials, written reviews from sellers in Antelope and Sacramento and a three-step process from address to cash in as little as 7 days lead visitors toward the offer form or a call or text with Serge. Webflow CMS powers 73 city pages, an upcoming homes collection, a blog with more than 160 articles and dedicated landing pages for ads and mailers. The Agent Investor Edge page has its own application form, so agent leads stay separate from seller leads. ## Property Sales Group: cash home buyers in Sacramento Property Sales Group describes itself as a real estate investment group that specializes in purchasing and renovating homes in the Sacramento area. Because it has its own construction team, it can buy houses as is, in any condition, and the site makes that the core of its message. The About page introduces CEO Sergei Kucher, a California native who has helped more than 1,200 homeowners sell, and the wider team behind processing, finance, transaction coordination, construction and deliveries. The site is written for homeowners in difficult circumstances, and the copy names those situations directly: extensive repairs, code violations, structural issues, inherited property, divorce, medical bills, being behind on payments or pre-foreclosure. Naming them plainly tells a visitor they are in the right place without asking them to explain their situation first. ## Three ways to sell a house in Sacramento, explained step by step Most cash buyer sites offer one thing. Property Sales Group offers three, and the site is structured so a seller can compare them: - List the home on the market for full exposure and the highest potential price - Take a fast cash offer, sell as is and close on their own timeline - Fix now and sell for more, with repairs funded and no upfront cost The How It Works page explains how offers are calculated, from location, roof, windows and HVAC to square footage, comparable sales and the neighborhood. A side-by-side comparison then sets a traditional listing against a sale to Property Sales Group and a sale to a wholesaler, covering commissions, showings, inspections, appraisals and closing certainty. The FAQ answers practical questions about the earnest money deposit, when funds arrive, fees and what happens to items left behind. ## An instant cash offer calculator for Sacramento home sellers Lead capture starts with a single address field. Google Places autocomplete suggests real addresses as the visitor types, which cuts down on bad submissions and gets the seller to an estimated cash offer range faster. The same calculator appears on the homepage, the Get Offer page and every city page, so the next step is always in the same place. Trust is built in layers. The homepage carries named reviews from sellers, a row of video testimonials and a link to the full Reviews page, which adds feedback from agents who closed deals with the team. Call and text options appear in the hero, mid-page and footer. The Upcoming Homes page lists properties in Sacramento, West Sacramento, Fairfield, Newcastle, Camino and Walnut Creek, visible evidence that the company buys and renovates houses across the region. ## Local SEO for sell my house fast searches across Northern California Sellers search by city, so the site has a Webflow CMS collection of sell my house fast pages for 73 locations. They cover Sacramento County communities such as Elk Grove, Folsom, Citrus Heights, Rancho Cordova and Carmichael, Placer County towns like Roseville, Rocklin, Lincoln and Granite Bay, Bay Area cities including Oakland, Walnut Creek, Concord and San Jose, and pages for Hawaii. Each page is a full local guide rather than a thin doorway page. The Roseville page, for example, walks through the three options, judges each on six criteria including repairs, fees, timeline and estimated net proceeds, and lists who the cash path suits, from heirs with an inherited property to landlords leaving a rental. County pages for Sacramento, Solano and Contra Costa add another layer, and the footer links every location so the whole set is easy to crawl. ## Managing content and campaigns on the Property Sales Group website A cash home buyer depends on steady lead flow, so the site is built to be updated often. The blog has passed 160 articles on topics such as the cash offer process and selling a house in a slow market, and new posts go live through Webflow CMS without design work. The upcoming homes collection and the city pages follow the same model, so a new property or market is a single CMS item. Campaign traffic has its own home. Separate landing pages for Google ads, Meta ads and direct mail let the team match each message to its audience. On the agent page, the application form records the campaign source and sends a conversion event to the data layer, and an Elfsight widget displays agent reviews. Cloudflare sits in front of the site for script optimization and email address protection. If you buy houses and need a site that turns addresses into conversations, [get in touch](https://amvprosox.com/#contact-form). ## Tech stack Webflow, Webflow CMS, Google Maps Places API, Elfsight, Cloudflare, Google Analytics Live website: https://www.propertysalesgroup.com/