# On Point Locating Case study by [Eoin Villarin](https://amvprosox.com/about). WordPress ยท Industrial, 2023, Role: WordPress Developer. Canonical: https://amvprosox.com/case-studies/on-point-locating Sydney subsurface utility locating with 15+ years of expertise, trusted by engineers and contractors. Their WordPress and Breakdance site sells precision, so it had to be built precisely too. ## Key results - **99.9%** Uptime record - **0** Security incidents - **24/7** Site monitoring - **100%** Pages loading clean ## The challenge On Point Locating's clients are engineers, designers, project managers and contractors who cannot afford to strike an unmarked gas main or fibre cable. The On Point Locating WordPress website had to communicate advanced detection capability with genuine technical credibility, to an audience that is quick to spot vague marketing. The service mix is specialised: ground penetrating radar, pipe and cable locating, subsurface utility investigation, non-destructive excavation, utility mapping and survey consultation, and concrete scanning. Each needed to be explained precisely enough for a civil engineer, yet still be clear to a builder planning a smaller site. Requesting a locate also had to fit neatly into project planning workflows. These buyers often shortlist providers during design, so the site needed to make it easy to understand scope, see relevant past projects and start an enquiry without chasing anyone by phone. ## The solution I built the site on WordPress with Breakdance using an engineering-grade tone: direct, factual and free of fluff. The homepage leads with the essentials, 15+ years of industry experience, fast and reliable service, advanced detection technology, and the trust of engineers and contractors, then moves straight into what On Point does and how. Every service has its own page under a clear What We Do menu, and the homepage summarises them in concise cards with Enquire Now buttons. A recent projects section lists major infrastructure jobs, while a four-stage process explains how a job moves from assessment to on-site locating, data capture and reporting. Contact paths are consistent and simple, and a Gold Coast page supports their work beyond Sydney. I maintain the site with the same care they bring to a dig site: regular checks, no surprises, and nothing broken underground. ## Who On Point Locating serves: engineers, designers and contractors On Point Locating is a Sydney-based utility investigation consultant working across NSW, with services also offered on the Gold Coast. Founded by Troy Redden, the business grew from a one-person operation into a key player on large infrastructure projects, working alongside major engineering and construction firms. Their buyers are not homeowners. They are design engineers who need accurate subsurface data before finalising plans, project managers meeting duty-of-care obligations, and contractors who need services marked before excavation starts. That audience shaped everything on the site. Claims are backed by specifics, the language matches how engineers talk about locating and mapping, and the site makes clear that On Point works during pre-investigation and design, not just on the day of the dig. Credibility with this crowd is earned through precision, not adjectives. ## Service pages for ground penetrating radar, pipe and cable locating and utility mapping The On Point Locating WordPress website gives each discipline its own page, grouped under a single What We Do menu: - Ground penetrating radar for non-intrusive subsurface scanning - Pipe and cable locating with electromagnetic locators - Subsurface utility investigation for gas, water, power and communications - Non-destructive excavation to expose services safely - Utility mapping, survey and consultation for design teams - Concrete scanning before cutting or coring Separate pages let each service rank for its own technical searches and give engineers exactly the detail they came for. The homepage repeats the full list as compact cards with Enquire Now buttons, so a visitor can move from overview to enquiry in a single tap. ## Project proof: NorthConnex, Parramatta Light Rail and more For engineering buyers, past projects are the strongest proof available. The homepage features a recent projects section listing major infrastructure work, including NorthConnex, Parramatta Light Rail, the Western Sydney Airport, the Bankstown Airport upgrade, the State Library upgrade, the New Shellharbour Hospital and the Batemans Bay Bridge. Each project card shows the scale of the engagement, which gives procurement teams and project managers a quick read on whether On Point can handle a job like theirs. A dedicated Our Work page expands on this. I kept the presentation clean and scannable rather than decorative. Engineers want to see names they recognise and evidence of scale, and placing that evidence early on the homepage does more for credibility than any amount of marketing copy could. ## A four-stage process and enquiry path built for project planning Locating work slots into larger project timelines, so the site explains exactly how a job runs: - Consultation and project assessment: reviewing plans, site history, risks and constraints - Site investigation and utility locating: EM locators, GPR and vacuum excavation - Data collection and mapping: depth, location and condition details, high-resolution maps and 3D models - Reporting: utility location data, CAD-compatible maps and safe excavation guidance Laying this out in numbered steps helps project managers understand deliverables before they call, which makes enquiries better qualified. The contact page and repeated Contact Us buttons keep the next step simple, and the site makes clear the team is available around the clock when a project needs it. ## SEO for Sydney utility locating searches and ongoing maintenance Search matters for On Point because engineers and contractors often start with a query like utility locating Sydney or ground penetrating radar services. Titles and headings target those phrases, service pages cover the long-tail terms, and a blog adds depth on technical topics. I use Semrush to guide keyword choices and monitor technical health. Clear, factual service descriptions also help AI-driven search tools understand and cite the business, an approach I explain in my [generative engine optimization guide](https://amvprosox.com/blog/generative-engine-optimization-guide). Behind the scenes I handle updates, backups, monitoring and security, which has delivered a 99.9% uptime record, zero security incidents, 24/7 site monitoring and 100% of pages loading clean. If you run a technical or industrial services business and need a site that engineers take seriously, [get in touch](https://amvprosox.com/#contact-form). ## Tech stack WordPress, Breakdance, PHP, CSS Live website: https://onpointlocating.com.au