# DH Fence Pros Case study by [Eoin Villarin](https://amvprosox.com/about). WordPress ยท Fencing, 2026, Role: Web Developer. Canonical: https://amvprosox.com/case-studies/dh-fence-pros DH Fence Pros is a Seattle fence contractor founded in West Seattle in 2015, building cedar, horizontal, hogwire and aluminum fences, driveway gates and retaining walls. I built the site in WordPress and Elementor with service pages, city pages, online booking and financing. ## Key results - **38** Cities covered - **7** Fence service pages - **36-month** Installation warranty - **5.0** Google rating shown ## The challenge DH Fence Pros started in West Seattle in 2015, founded by lead builder Dan Hignite, who comes from a family of skilled builders and brings more than 25 years of combined industry experience. What began as a small family operation is now a fencing team serving the Greater Seattle area and the Eastside. The company builds privacy cedar fences, horizontal cedar fencing, hogwire, aluminum, driveway gates and retaining walls, and it stains fences too. Its customers are homeowners who want privacy, room for pets, more curb appeal or a fence that works on a sloped lot, and who need it to hold up through the Pacific Northwest's rain and wind. The website had to compete in a crowded Seattle market by showing what makes this crew different: a 36-month installation warranty, fast financing, direct communication with the owner and fences built for local weather. It also had to make booking an on-site estimate easy and reach homeowners in neighborhoods and suburbs across the region. ## The solution I built the site in WordPress with Elementor Pro on the Hello Elementor theme. The navigation keeps to Home, a Services menu with seven fence and gate pages, About, Financing, Contact Us and Blog, while a call or text button and a Book Now button stay in the header. The homepage opens with a short estimate request form beside the main headline and three promises: the 36-month installation warranty, fast financing and quick estimates. Animated counters show years of experience, Google reviews, satisfaction rate and a 5.0 Google rating, followed by the reasons to hire DH Fence Pros, customer testimonials, popular fencing options, a financing banner and a four-step process from booking to final walkthrough. Each fence type has its own page with benefits and an installation process, a Calendly widget lets visitors pick a time for a 30-minute on-site visit, and an FAQ answers questions about permits, winter installs and maintenance, marked up so search engines can read it. A Cities We Service block links 38 city and neighborhood pages, and the Enhancify financing widget sits on its own page. ## DH Fence Pros: a family-built fence contractor from West Seattle DH Fence Pros was founded in West Seattle in 2015 by Dan Hignite, its lead builder, who grew up in a family of skilled builders. What started as a small family operation now serves homeowners across Seattle and the Eastside, and the About page tells that story briefly before setting out what customers can expect: fences that last, clean and efficient work, respect for the property and clear communication at every step. The company's tagline reads "Serious About Service. Passionate About Fences." and that idea runs through the site. Customer reviews back it up, mentioning Dan by name for quick responses after a storm, thorough recommendations and crews that clean up before they leave. The site keeps that personal, owner-led tone instead of sounding like a large franchise. ## Cedar, hogwire and aluminum fence pages for Seattle's climate Seven service pages cover the work DH Fence Pros does most: - Privacy cedar fences - Horizontal cedar fences with hidden support posts - Hogwire fences for pets, views and hillside lots - Aluminum fences - Driveway gates and retaining walls - Fence staining Each page explains why the material suits the Pacific Northwest, lists its benefits and sets out a short installation process. The cedar page, for instance, explains that cedar resists moisture, rot and insects and can last 15 to 20 years or more with care. A Popular Fencing Options grid on the homepage links all six fence and gate styles with photos, so visitors can compare looks before reading the detail. ## A 36-month warranty, reviews and online booking for DH Fence Pros The homepage leads with three promises: a 36-month installation warranty, fast financing and quick estimates. City pages add context, noting that most fence contractors offer 12 months, and explain what the warranty covers if a post shifts or a gate falls out of alignment. Counters show the Google rating and review count, and testimonials name the type of project each customer had done. Getting started is simple. An estimate request form sits beside the main headline, a Calendly widget books a 30-minute on-site visit, and call or text buttons stay in the header. A four-step process explains booking, the on-site estimate, online approval and installation, ending with a final walkthrough and payment only once the work is complete. Financing through Enhancify has its own page with an application widget. ## Fence company pages for Bellevue, Ballard, Queen Anne and 35 more communities A Cities We Service block on the homepage links 38 city and neighborhood pages across Greater Seattle. They include Seattle neighborhoods such as Ballard, Capitol Hill, Green Lake, Magnolia, Queen Anne, Ravenna and West Seattle, Eastside cities including Bellevue, Kirkland, Medina, Redmond and Sammamish, and communities to the south and north from Burien and Des Moines to Shoreline, Edmonds and Woodinville. The city pages carry local detail rather than a swapped city name. The Bellevue page, for example, notes that the company has worked there since 2015, explains permits and code requirements and sets out the warranty. On the homepage, the FAQ about permits, winter installation and maintenance is marked up as structured data, and Rank Math manages titles and descriptions across the site. ## Measuring and growing the DH Fence Pros website The site is set up to show what is working. Site Kit by Google connects Search Console and Analytics inside WordPress, so search queries, landing pages and form activity can be reviewed in one place, and the Google reviews feed updates on its own as new reviews come in. The service and city pages are built from shared Elementor Pro layouts on the lightweight Hello Elementor theme, so adding a new neighborhood page or a new fence style is quick and stays consistent with the rest of the site. A blog, starting with an article on why licensed fence contractors matter in Seattle, leaves room to answer more homeowner questions over time. Fence and outdoor contractors who want a similar setup can [get in touch](https://amvprosox.com/#contact-form) or [see more case studies](https://amvprosox.com/case-studies). ## Tech stack WordPress, Elementor Pro, Hello Elementor, Rank Math, Site Kit by Google, Calendly Live website: https://www.dhfencepros.com/