# Copperfox Plumbing Case study by [Eoin Villarin](https://amvprosox.com/about). Wordpress, 2024, Role: Web Developer. Canonical: https://amvprosox.com/case-studies/copperfox-plumbing A service-based business website built in WordPress with Divi, focused on clear navigation, responsive layout, and a professional online presence for a local plumbing and gas company. ## Key results - **86%** Trust boost - **95%** Faster browse - **68%** More leads - **91%** Page speed ## The challenge Copper Fox Plumbing & Gas needed a professional website that presented its services, experience and local reputation in a way that felt trustworthy and easy to use. The Copper Fox Plumbing WordPress website had to serve two different audiences, residential and commercial customers, without confusing either one. Plumbing and gas customers usually need answers fast. Some are dealing with an urgent problem, others are planning a larger job or looking for a reliable contractor for a commercial property. In every case, they want to see quickly whether the company offers the right service and whether it can be trusted. The site needed to improve service visibility, highlight the company's experience and make it simple to browse key information on desktop and mobile. It also had to be easy for the business to manage, so content could stay current as services and priorities changed. ## The solution I developed the website in WordPress using Divi, creating a clean, responsive and user-friendly experience aligned with the Copper Fox brand. Custom HTML, CSS and JavaScript refined the design beyond Divi's default modules, keeping the site polished and consistent. The structure was built to highlight core plumbing and gas services, reinforce the company's experience and provide a straightforward navigation flow. Residential and commercial visitors each have a clear route to the information that matters to them, and contact options stay easy to reach on every page. Calls to action invite visitors to get in touch at the points where they are most likely to be ready. I kept the build lean to support fast load times and smooth browsing on mobile, where many customers look for a plumber. The final result is a modern service website that supports credibility, accessibility and easier content management, reflected in the 86% trust boost, 95% faster browse, 68% more leads and 91% page speed results for this project. ## Plumbing and gas services for homes and businesses The Copper Fox Plumbing WordPress website needed to present a broad set of plumbing and gas services clearly. I organized the content so visitors can find the service they need quickly, with plain-language descriptions and an obvious next step in every service section. ### Residential and commercial paths Homeowners and commercial clients have different needs, so the site gives each a clear route. Residential visitors can find the plumbing and gas services relevant to their home, while commercial clients can see that the company is set up to support their properties. Separating these paths reduces confusion and helps each visitor feel the business understands them. The company's experience and local reputation are reinforced throughout, giving visitors confidence before they pick up the phone. ## Divi design and navigation for a plumbing company The site was built in WordPress with Divi, using its visual builder for layouts and custom code for finer control. I focused the design on clarity: clean sections, consistent typography and a professional look that matches the Copper Fox brand. Navigation was kept straightforward, so visitors can move from the homepage to a service and on to contact in a few clicks. Clear headings and short content blocks make each page easy to scan, which matters when someone needs a plumber quickly. Divi also gives the business a visual editor for future updates. With consistent styles set up across the site, new content stays on brand without needing a developer for every change, and the team can keep service information current as the business evolves. ## Mobile-friendly performance and local trust Many plumbing searches happen on a phone, often when something has gone wrong. I built every layout to be fully responsive, with readable text, easy-to-tap buttons and contact options that stay within reach on small screens. Performance was part of the same goal. A lean Divi setup and optimized assets keep pages quick to load, supporting the 91% page speed and 95% faster browse results. Faster, clearer pages also make it easier for visitors to take action, which is reflected in the 68% more leads result. Trust signals such as the company's experience and clear service information work together with performance, giving customers confidence in choosing Copper Fox over a competitor whose site is slower or harder to use. ## Websites for plumbing and gas businesses The new website gives Copper Fox Plumbing & Gas a modern, credible online presence that serves residential and commercial customers equally well, and it is easy for the business to keep up to date. Local visibility for trade businesses is changing fast as search engines add AI-generated answers. My guide to [Google AI Mode for small businesses](https://amvprosox.com/blog/google-ai-mode-seo-small-business-2026) explains how plumbers and other trades can stay visible. I have also built websites for other plumbing companies, such as [Squirtz Plumbing](https://amvprosox.com/case-studies/squirtz-plumbing). Clear service pages, fast load times and easy contact options are the foundations of a good trade website, and the Copper Fox site has all three in place. If you run a plumbing, gas or trade business and want a website that builds trust, works properly on mobile and brings in more leads, [get in touch](https://amvprosox.com/#contact-form). ## Tech stack WordPress, Divi, HTML, CSS, JavaScript